Most everyone who runs a business wants better results. And some have to deliver them—or else. Often, try as they may, by cutting costs, running sales, and getting publicity, what comes of their efforts disappoints. Frustrating!

But there is, hiding in plain sight, a powerful new way to boost results…

Every business advertises, which can lead to much higher sales if done just right. Every business sells to customers, who will never buy from anyone else if they’re treated just right. And most businesses can increase their brand’s emotional appeal for prospects and customers, so it wins more sales.

These are three of the 13 ways for a business to prosper, by closing the gaps between what the business does now, in areas like the above, and what it could do.

Those gaps are where its prosperity is hiding.

This book takes readers on a deep exploration of those gaps, the elements of its upside, to discover the few addressable elements that will best boost their results. Then it helps readers form them into a Prosperity Design, a specific plan for delivering on that potential.

You’ll need tools to do this. Most chapters come with a set of Tapping Your Upside exploration questions to help you find all of the potential in the upside element it covers for your unique business.

It then takes your answers, and using the downloadable Let’s See Excel tool, helps you figure out the best things you can do to boost results, and maximize what your business is worth, given your realities, like capital, scarce resources, and management time.

You’ll find this to be fun, rewarding work, and a big relief from the stress of trying to boost results in the same old ways.

Beyond that, having a system, a repeatable way to boost your results, that you can get good at using, could bring you a big career lift.

To get a clearer sense of how the book can help, you can:

• See what the chapters cover.
• Download a free sample, no sign-up required.

The print and the ebook versions, with the included, downloadable, tools and extras, are out now. The hardcover can be ordered from Amazon, Barnes&Noble, and most bookstores, while the ebook can be ordered from Amazon, Barnes&Noble, and Kobo.