The book contains sets of questions at the end of most chapters that are meant to help you explore and tap into the upside it covers. 

These questions are for, on your own, coming to understand all that you can do to improve your results, and to decide which initiatives make sense to tackle.

We also offer, subject to availability, the services of experienced executives we call guides. Theyll help you explore the questions in depth and facilitate you and your team coming to consensus in areas like honing your value proposition, strengthening your brand’s promise, and what markets and opportunities you could pursue.

Our guides can also help you in using the Let’s See decision tool.

To ask about this, please use our Contact Us page.

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